Finger-fists activate!

By Andy Garrison

February 21, 2014

After the Coke ad hit at this year’s Super Bowl, a virtual nerd-storm of doom erupted in social media, both for and against the inclusion of a total of seven different languages in the ad featuring the song “America the Beautiful.”

Among the most vocal were the twits of Twitter. The keyboard ninjas were hard at work, with their finger-fists furiously pounding out their 140 character points of view. Some claiming along the lines of: How dare you include other languages – this is merica dammit! And then others siding with Coke, saying: America has always been about accepting other ethnic groups and we should embrace it. As for me, I don’t claim to add anything substantial one way or the other, and choose to just be amused by the whole thing.

That being said, I will weigh in so far as to say that it always amazes me how worked up people get over things that don’t really matter. By saying that, I probably need to clarify that I am NOT saying that the matter of immigration reform and discussion of it doesn’t matter. Rather, I am just saying that Coke choosing to make its ad multilingual doesn’t really matter. It doesn’t change anything at all significantly, and it certainly doesn’t harm anyone. If Coke’s point of view doesn’t line up with your ideals, don’t take it personally, just quietly stop drinking Coke. I should probably also add, on the off chance that one of those less informed twits happens to come across this out in the internet nether, America the Beautiful is NOT the national anthem! If I save only one with that last comment, I feel I’ve done my civic duty for the year.

If you would like to see some of the reactions to the Coke super bowl ad, go to my Storify post at: http://storify.com/JamesGarrison/coke-super-bowl-ad-sparks-controversy  or my blog at: http://noquarteraskedfornonegiven.wordpress.com/. Thanks for playing.