Mallory Murray starts her first week at Western
By Albert Shelby
April 12, 2013
Once a staff member at Northwest Missouri State University, Mallory Murray is moved in and set to begin her duties as the new director of public relations.
Murray was the chief officer of marketing and design at Northwest where she handled the marketing for the university.
She noted that her new job is similar to her former job at Northwest and she hopes to bring that experience to Missouri Western.
“I made ad purchases and I came up with the advertising plans for the university,” Murray said. “I oversaw our designers and our web masters as well. The things I have learned in my career will help me at Missouri Western. My knowledge of division II schools, in particular MIAA, will help advance Missouri Western.”
Murray has plans of furthering and improving the advertising at Western. She hopes to spread the word the best way she can to help benefit the university.
“My goal is to develop a marketing plan for the university,” Murray said. “We want to help support the university goals as well. I also want to improve and increase the social media presence at Missouri Western. And a number of other things.”
Kent Heier, assistant director of Public Relations, will work closely with Murray as she embarks in her new role.
Heier was on the circuit committee but was not able to attend Murray’s interview.
“It happened when Mallory was interviewed, I was out with medical issues so I actually did not participate in the interview,” Heier said. “But those who did said that they are very excited about her joining her team.”
Heier noted that Murray brings in a good attitude and feels that her experience with ads and purchases is something that Western has been missing for a while.
“I think that she is from all accounts a very energetic person,” Heier said. “She has a lot of useful experience in marketing, and in particular, ads and marketing. Having that wealth of experience will prove to be beneficial for Missouri Western.”
“It is very helpful that she comes from a different school because she understands higher education in general and public higher education in Missouri in particular.”
Jonathan Yordy, executive director of university advancement, said that he is proud to have found someone like Murray for the job. He noted that she brings in a variety of skills that will help take public relations further.
“Mallory Murray is a dynamic individual that we were lucky enough to recruit to Missouri Western,” Yordy said. “The position of director of public relations and marketing is an important one, so we look forward to someone with Mallory’s enthusiasm and expertise joining our team.”
As for Murray, she has been enjoying her experience at Missouri Western. She said that being able to see the students and staff on campus makes her even more anxious to get started with her job.
“Well, I had a great first day,” Murray said. “Everyone that I have seen has been kind and passionate about the university. They seem excited about the marketing and public relations opportunities on campus. I am ready to get my feet wet and help advance Missouri Western.”