Western switched it up a bit this year in selecting electropop duo 3OH!3, and rappers XV and Sammy Adams for the annual spring concert.
Though the traditional genre rotation is rock, hip-hop and country and this year’s turn was rock, the members of Western Activities Council felt that breaking the rotation would truly gives the students of Western a concert of their musical dreams.
“We knew we wanted to go the electropop/rap genre that I feel kind of blankets more of the population that even if you’re not really into the genre, its still something that’s fun to go to,” Lauren Dillon, vice president of WAC said. “I think the hard thing about country, rock and rap/hiphop are that they are such specific genres that if you are not a fan of the music then it’s hard for you to get into it.”
Dillon explained that WAC mainly focused on what the students would want rather then what specific genre to select or what the community would want.
“Obviously, for the community, country is always the best because we are a Midwest town and are in a Midwest Area,” Dillon said. “Country is very well liked. We knew going with this genre we’re going to pull more from the younger generation and other college kids from the area. It’s always important for us to include the community in what we do, but obviously I need to remember that this money is the students’, and this concert is for the students.
Though WAC knew they were dumping genre traditions, they weren’t completely sure on who to chose. Yet, what helped Dillon out in the decision was the fact that she was pretty familiar with 3OH!3 and XV, and really liked their shows.
“I’ve seen 3OH!3 perform before in Kansas City and I’ve been a fan of their music for a couple years,” Dillon said. “I thought it was really cool that this year it’s somebody that I already previously knew, and I’ve listened to their music before. I’ve seen XV perform as well. They are really awesome in concert.”
Colorado natives and siblings 3OH!3 have been in the music world since 2004. Their debut album WANT went gold and included their signature single “Don’t Trust Me” that was No. 7 on the Billboard Hot 100 chart. The band has worked with big industry names such as Katy Perry, Kesha and Lil John.
Rapper XV is a member of Warner Bros Records alongside artists like Kirko Bangz, Meek Mill and Wale. He is well know for his single Gobstopper featuring Wiz Khalifa.
Rapper Sammy Adams’s major debut “Blow Up” gave him some major attention in the music industry along with opening for big names such as Kid Cudi, Drake, Nicki Minaj, LMFAO, Ludacris and J. Cole.
Assistant Dean of Student Development Isaiah Collier feels that this year will definitely be one of the best concerts that Western has seen as these artists are universal, and could really keep the crowd roaring.
“They are very different from one another,” Collier said. “These artists should give our student body population a better selection. Even if they are not a huge XV fan, they might be a 3OH!3 fan.”
The concert will be held at the Civic Arena on April 12. Doors open at 6:30 p.m.